TRADITIONAL TV NETWORKS VS STREAMING PLATFORMS: THE EVOLUTION OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND INNOVATION

Linear TV networks have long been recognized click here as traditional television formats, relying on fixed air times via cable. In contrast, digital services operate on subscription models, with global streaming giants, major competitors, and niche players serving as key industry players. As viewer preferences shift, rivalry between broadcast stat